Jul 11, 2026

S. Janaki Amma "The Voice That Raised Generations"


(Pre scriptum:  Some nights belong to Raasave Unna Nambi. Tonight is one of them, Cld'nt sleep! Just realized that its's been a year since I have actually inked something, If there was ever a reason to pick up my pen again, it had to be you, Janaki Amma) 

Some singers give us songs. 

S. Janaki Amma gave us memories.

I don't remember the first time I heard her voice. That's probably because, like the smell of rain or my mother's cooking, it has always been there. It floated through our homes from old Philips radios, cassette players that occasionally chewed up tapes, Sunday television programs, temple festivals, bus journeys, weddings, and quiet evenings when someone in the family hummed a tune without even realizing it.

For twenty five years now,  I've listened to Janaki Amma. Yet every time one of her songs begins, I don't hear a playback singer, I hear a feeling.

That's the magic she possessed.

Take "Senthoora Poove." The very first note carries a tenderness that words can never explain. Listen to "Singara Velane Deva," and you'll wonder how a human voice could dance so effortlessly with classical music. Then there are songs where she sounds like a mischievous little girl, making you smile without trying. And when heartbreak arrives, songs like "Kaatril Enthan Geetham" don't just play they quietly sit beside you.

Listen to "Inji Iduppazhagi." The teasing, the smile hidden between the words, the effortless charm it feels less like playback singing and more like watching someone enjoy every second of performing. That childlike sparkle was uniquely hers.

Or take "Putham Pudhu Kaalai." How does someone sing hope? I still don't know. But somehow she did. And my favourite, "Raasave unna nambi" Every time that song begins, it feels like dawn itself has found a voice.

That was Janaki Amma's gift. She never sang at us. She sang with us. What amazes me even more is the woman behind the legend.

Despite singing thousands of songs in multiple languages and winning countless awards, she remained astonishingly simple. No desperate search for fame. No larger than life image. She let her music speak while she quietly stepped away from the spotlight. In today's world, where visibility often matters more than ability, that kind of humility feels almost unbelievable.

And then there was her playful side.

Musicians who worked with her often spoke about her incredible talent for mimicking voices. She could effortlessly sound like a child, an elderly woman, or a village girl not as a gimmick, but because she genuinely enjoyed exploring voices. You can actually hear that childlike spirit in many of her songs. Her laughter never sounds rehearsed. Her innocence never sounds artificial.

Perhaps that's why every heroine she sang for felt different.

She didn't merely lend her voice to actresses.

She became them.

If the character was shy, you could hear hesitation. If she was in love, her voice smiled before the lyrics did. If she was heartbroken, even the pauses carried pain. Long before "expression singing" became a phrase, Janaki Amma had already mastered it! 

People often ask why she is loved equally in Tamil Nadu, Andhra Pradesh, Kerala, Karnataka, and beyond.

The answer is surprisingly simple. She respected every language she sang in. She didn't pronounce words. She embraced them.

That's why listeners from different states never felt she was an outsider singing their language. She became one among them. Awards tell us she was extraordinary. People tell us she was unforgettable.

There's a difference.

National Awards, state honours, and lifetime achievements celebrate excellence. But they can never measure the countless mothers who sang her lullabies to their children, the lovers who found comfort in her melodies, or the lonely souls who somehow felt understood because Janaki Amma sang exactly what they couldn't express.

Some achievements don't fit inside a trophy cabinet. They live in people's hearts. Sometimes I wonder if Janaki Amma truly knows what she means to millions of us.

Does she know that somewhere, even today, an old cassette is still being played because "her version sounds warmer"? Does she know that countless road trips begin with one of her songs? That many of us still stop whatever we're doing when her voice unexpectedly plays on the radio?

For us, it isn't nostalgia alone.

It's home.

Music has changed so much around us, technology transformed the way we listen, one thing remained constant. Janaki Amma's voice never grew old. Good voices age. Great voices become timeless.

Whenever life feels overwhelming, I find myself returning to her songs not because they solve my problems, but because they remind me of simpler days. Of childhood. Of family. Of people who are no longer with us. Somehow, one familiar line in her voice can unlock an entire lifetime of memories.

Very few artists achieve that. Legends are remembered for records. Icons are remembered for awards.

But only a handful become part of a our emotional history! 

 For me, S. Janaki Amma has never been just a singer.She has been the soundtrack of childhood, the comfort of difficult days, and the voice that taught an entire generation that music isn't merely something we hear. Sometimes, it is something we live.

And as long as there are people who close their eyes when her songs begin, smile without knowing why, and quietly whisper, "Nobody could have sung it like Janaki Amma," her voice will never fade.

Because some voices don't belong to an era.

They belong to our hearts! 

Jul 6, 2025

The story of Gold: From temples to trading apps!

 In every Indian home, somewhere deep in an old Godrej locker, wrapped in red velvet

or inside a biscuit tin, there’s gold. Not just any gold, but the kind passed down from

grandmothers to daughters-in-law, the kind bought for weddings, births, or that one

time when appa got a bonus. For us Indians, gold isn’t just metal. It’s memory, emotion,

tradition, and trust, all glimmering under a 40 watt tube light during a family gathering.

But this love story isn’t new. It started centuries ago! Back when Roman ships docked at

Muziris to trade wine and silver for Indian spices and gold. Foreigners always

wondered, why are Indians so obsessed with gold? Even today, we hold more privately

owned gold than any other country. Yes, more than even the US or China. Households in

India are estimated to hold around 25,000 tonnes of gold. That's more than what many

countries have in their central banks combined. Every time the price of gold goes up,

someone in India is either celebrating or complaining there’s no middle ground.

You see, we have always looked at gold as more than just jewellery. It’s insurance, not

the LIC kind, but real, physical wealth you can touch when the world goes upside down.

Back in 1991, when India was facing a terrible financial crisis, our government literally

had to send 67 tonnes of gold to London as collateral for a loan. Our gold saved the day.

Since then, both the Reserve Bank of India and ordinary folks have made it a point to

never underestimate the power of yellow metal.

But where does all this gold come from? Not from Indian soil, that’s for sure. While India

does have some gold mines like in Karnataka where we barely produce 1-2 tonnes a

year. That’s not even enough to cover a week of our wedding season demand. So, we

import it. Tons and tons of it. Mostly from Switzerland, the UAE, and South Africa. Every

month, planes land carrying bricks of gold bars that get melted, molded, shaped, and

eventually land in a velvet box at your neighborhood jeweller’s store. But this love isn’t

cheap. The government slaps an import duty which was once as high as 15%, but

recently brought down to around 6% to curb smuggling plus GST, plus making charges.

So the gold you buy is not just gold it’s gold with a lot of taxes sprinkled on top.

Goldsmiths, the unsung heroes of this glittery industry, sit in cramped workshops in

places like Thrissur, Rajkot, and Kolkata, crafting magic with bare hands. They melt

down gold in tiny crucibles, blow through pipes to shape molten metal, and spend hours

engraving the tiniest details onto a jhumka. In Thrissur alone, over 40,000 artisans work

with gold every single day, making over 500 kilograms of gold jewellery. That’s more

than the weight of an entire elephant in gold!

But it’s not always a profitable trade. When gold prices rise too high, customers hesitate.

They postpone purchases, they recycle old jewellery they go for lighter designs.

Goldsmiths feel the pinch. Their margins shrink. Making charges usually 8-18% barely

cover labor and rent. But when the season is good, especially during weddings and

festivals like Diwali and Akshaya Tritiya, it’s like Diwali for their business too.

Now, things have changed. Gold has moved from lockers to lockers ans screens. You

don’t have to go to jewellery shop anymore to buy gold. You can do it on your phone.


Digital gold lets you buy even 0.1 gram it sits safely in a vault somewhere while you sip

chai and check prices on an app. Then there are Sovereign Gold Bonds, which are like

buying gold from the government, but smarter. You get 2.5% interest every year, and

when you sell after maturity no capital gains tax. Pretty sweet deal, though this scheme

was discontinued recently. Still, the older bonds remain popular. Then there are ETFs

gold traded like shares on the stock market. Convenient, clean, and zero making

charges.

Of course, if you ask your mother, she’ll still prefer the physical kind. Something she can

touch, polish, and maybe wear to the next family function. Digital gold? She’ll squint at

your phone and say, “Khanna, Who knows whether it is real or not.

Now let’s talk numbers. As of 2025, the price of gold has reached record highs. One tola

(that’s 10 grams) is hovering around ₹93,000. Blame it on global uncertainty, wars,

inflation, interest rates but gold has once again proved that in times of panic, it shines

the brightest. Central banks around the world are buying gold like never before. India’s

RBI bought 57.5 tonnes last year. Even countries like Poland and China are hoarding

gold, quietly preparing for anything the world throws at them. This demand keeps

prices up, and for investors, that’s good news.

But will this last forever? Probably not. When the world calms down, when inflation is

tamed, when interest rates are attractive again, gold might lose some of its sparkle.

That’s why smart investors don’t put everything into gold. It’s great to have some say

10-15% of your portfolio but balance is key. Too much gold, and you’re just sitting on

wealth that doesn’t grow. Too little, and you miss out on protection when everything

else goes down.

And let’s not forget the funny side of it. In India, people hide gold in the strangest places

under tiles, inside pressure cookers, even behind framed gods on the wall. Every time

the Income Tax Department raids a politician’s house, there’s a new gold hiding

technique going viral. And when you go to a wedding and aunties start comparing

necklaces, you’ll hear lines like “is it 24-carat?,” even when it’s clearly not. But we don’t

correct them it’s all part of the drama.

So, the next time you hold a gold coin, or admire that heavy bridal necklace, remember:

it’s not just metal. It’s history, politics, economics, emotion, and a little bit of drama all

rolled into one. It’s the one thing that has survived kings, empires, colonizers,

demonetization, and even cryptocurrencies.

Gold doesn’t just glitter. In India, it glows! with meaning, memory, and magic. And

whether you wear it, invest in it, or simply admire it in a shop window, know this:

you’re not just looking at an ornament. You’re looking at a 5,000-year-old love story that

still hasn’t gone out of style!

Mar 20, 2025

The Office Jungle: A Story of People, Power & Progress....



If you’ve ever worked in an office, you know - it’s a jungle. A fascinating, chaotic, and sometimes hilarious ecosystem where personalities collide, alliances form, and careers either flourish or flatline.

I’ve see it all. The ones who rise like rockets, the ones who stay stuck in the middle, and the ones who - let’s be honest - don’t seem to move at all, no matter how many years pass. And if you look closely, you’ll see that success (or the lack of it) is rarely about luck. It’s about behavior, mindset, and choices.

 


The Types of People You’ll Meet in Every Office

1. The Born Leaders  -  The Alphas of the Jungle

These people don’t need a title to lead. You can spot them by their attitude!  They take ownership, solve problems, and naturally attract people who look up to them. They don’t waste time gossiping about office politics because they’re too busy figuring out solutions.They are the ones who:

  • Think beyond their own work and look at the bigger picture.
  • Take risks while others hesitate.
  • Make decisions, even when its tough.
  •  Are willing to teach and mentor instead of just ordering people around.

They’re not always the loudest in the room, but when they speak, people listen. And sooner or later, they make it to the top.

 

2. The Middle Managers : The Survivors

Ah, the mid-level folks. The backbone of any organization. They know their job inside out, they manage teams, they execute well but here’s the catch: they rarely step beyond their comfort zone.

They are:

  •  Hardworking but hesitant to shake things up.
  •  Good at following instructions but rarely question them.
  •  Skilled but sometimes too comfortable in their roles.

They don’t exactly aspire for the CEO’s chair, and that’s okay. Not everyone wants to be at the top. But sometimes, you wonder - what if they just took that one extra step?

3. The Stagnant Souls : The Sleepwalkers

Every office has them. The ones who show up, do the bare minimum, and disappear. They’ve been in the same role for years, blaming the company, the management, the weather - everything but themselves.

You’ll recognize them by:

  •  Their habit of saying, Thats not my job.
  •  Their resistance to change (Weve always done it this way.)
  •  Their obsession with complaining but never taking action.

They are the ones who will never grow - not because they lack talent, but because they lack the willingness to evolve.

 

Who Rises, Who Stays, and Who Fades Away?

Success in the corporate world isn’t just about talent. It’s about:

  •  Adaptability -  Can you handle change?
  •  People Skills  -  Can you build relationships?
  •  Ownership -  Do you take responsibility or just do what you’re told?

Leaders climb up because they think beyond themselves. Mid-level managers stay where they are because they prefer stability. And the stagnant ones? Well, they just exist.

But here’s the real twist - leaders aren’t just meant to succeed. They’re meant to bring others up with them.

 

The Role of Leaders: Growing the Next Generation

A real leader isn’t just someone who has a fancy office and a big paycheck. A real leader creates more leaders.

I’ve had bosses / professors  who threw challenges at me when I least expected them. At the time, I hated it. I thought, Why me? Why can’t they just let me do my job in peace? But looking back, I realize - that’s how they made me grow.

A great leader:

  •  Pushes people out of their comfort zones.
  •  Gives tough feedback but also supports their team.
  •  Recognizes potential and nurtures it.
  •  Leads with trust, not fear.

The best bosses don’t micromanage. They empower.

 What an Ideal Workplace Should Feel Like

Imagine walking into an office where:

  • People actually enjoy what they do.
  •  Growth isn’t just about promotions - it’s about learning and evolving.
  •  Leadership isn’t about fear - it’s about inspiration.
  •  Employees feel valued, not just used.

A happy workplace isn’t built on free snacks, bean bags, or motivational posters. It’s built on culture - a culture where people feel seen, heard, and appreciated.

At the end of the day, an office is more than just a place to earn a salary. It’s a place where careers are made, personalities are shaped, and people either thrive or fade away.

The question is - which one will you be?

 


Dec 31, 2024

When Gen Z Meets Boomers: Tales from a 24-Year-Old in the Workforce



Imagine stepping into an office where every desk feels like a portal to a different decade. On one side, you have the Boomers and Gen Xers - staunch, structured, and surviving on nostalgia and spreadsheets. On the other, you have us, the Gen Z warriors, armed with memes, AI tools, and an insatiable appetite for creativity. Welcome to my world, a multigenerational workplace that’s equal parts comedy and chaos.

It’s been two years since I joined the workforce, and here’s the tea: working with older colleagues feels a lot like being trapped in a family reunion where everyone’s your parent. They’re all about “the good old days” and “tried-and-tested methods.” Meanwhile, we’re over here thinking, “If it’s so good, why is the Wi-Fi still this slow?”

 
The Culture Clash: Numbers Don’t Lie

Here’s a fun fact: 35% of the global workforce is Gen Z (that’s us!), yet we’re often treated like interns on probation. Studies show that 70% of employees value workplace culture over salary, and guess who’s leading that trend? Yep, it’s us. For Gen Z, a bad culture is worse than a bad breakup! It makes us swipe left on your company faster than you can say, “Team lunch.” But bad culture doesn’t just sprout overnight. It’s cultivated by:

ü  Rigid Hierarchies: Where seniors act like gatekeepers of “how things have always been.”

ü  Dismissive Leadership: Where new ideas are killed with lines like, “You’ll understand when you’re older.”

ü  Stagnation Over Innovation: Where processes from 1995 are worshipped like ancient relics.

Take this: In one project, my idea for a digital campaign was met with a patronizing smile and a “Let’s stick to the tried methods.” Spoiler alert: The “tried method” bombed, and guess who swooped in with the Plan B that saved the day? Yours truly.

 

Bad Leaders: Culture Killers in Disguise

Let’s talk about the “fun” kind of leaders. There’s the Micromanager-in-Chief, who insists on approving every comma in your emails. Then there’s the “Experience Is Everything” boss, who thinks your degree and certifications are hobbies until you hit 40.

Case in point: My colleague once suggested using a cloud-based tool to simplify reporting. The response? “We’ve been doing it manually for years, and it works just fine.” Translation: “Change scares me, so let’s keep wasting hours on Excel sheets.”

Result? Frustration, disengagement, and an unnecessary increase in coffee consumption (trust me, the coffee machine tracked it).


Good Leaders: The Real MVPs

On the flip side, good leaders are like those rare gems you stumble upon in a treasure hunt. They listen, adapt, and, most importantly, empower!

Enter Arjun, (Let’s say) my former manager. He had one golden rule: “The best idea wins, not the oldest voice” During a brainstorming session, he once let a newbie’s suggestion outshine a senior’s and the results were phenomenal. That campaign? It brought in a 30% boost in engagement and earned us a client’s praise.

Good leaders:

ü  Give credit where it’s due.

ü  Create safe spaces for innovation.

ü  Understand that learning goes both ways.

 

The Generational Tug-of-War

The real challenge isn’t deciding who’s right (spoiler: it’s not always us Gen Z folks, even though we like to think so). It’s about bridging the gap between two worlds.

Here’s a typical day at work of a Gen Z

  1. Morning: A senior spends 15 minutes explaining why our shortcut is “too risky.”
  2. Afternoon: We spend 30 minutes teaching that same senior how to save a PDF.
  3. Evening: We both grudgingly agree to meet halfway and finally get the job done.

This isn’t unique to my workplace. Research shows that 85% of workplaces struggle with generational divides. Seniors think juniors lack discipline, while juniors think seniors lack vision. It’s like the corporate version of parents and teenagers fighting over curfews.

 

How to Fix the Mess

Let’s talk solutions because venting without action is just whining.

  1. Reverse Mentorship: Pair a Gen Z employee with a senior. Let them exchange wisdom: LinkedIn tips for industry insights. Trust me, it works.
  2. Open Forums: Create spaces where everyone, regardless of age, can pitch ideas without judgment. Bonus points if snacks are involved.
  3. Flexibility Is Key: While seniors may prefer structure, we love freedom. Allow flexibility in how people work as long as the output is solid.
  4. Respect Works Both Ways: Seniors need to value creativity, and juniors need to appreciate experience. It’s not rocket science, people.

 

The Sweet Spot: Freedom Meets Structure

Freedom doesn’t mean chaos, and structure doesn’t mean a straitjacket. For workplaces to thrive, they need to stop picking sides. It’s not about Boomers vs. Gen Z; it’s about Boomers and Gen Z.

  • For Boomers: Flexibility isn’t chaos; it’s freedom. Embrace it.
  • For Gen Z: Structure isn’t oppression; it’s a framework. Respect it.

The real magic happens when these perspectives merge into something that works for everyone. Think of it like a recipe: Boomers bring the tried-and-true ingredients, and Gen Z adds the unexpected spice.

 The best cultures balance both. They create environments where a Gen Z newbie can share a laugh with a Boomer veteran, and both feel like they belong.

To my fellow Gen Zers: Hang in there, and remember, we’re smarter than we think. To the “boomers” in the room: Loosen up. We’re not here to break your rules; we’re here to make them better.

Now, can someone fix the Wi-Fi?

 

Oct 21, 2024

The Man I Wanted to Marry!

 

                    The Man I Wanted to Marry : Ratan Tata

 Growing up, I always dreamed of a man who was kind, compassionate, intelligent, and grounded. Little did I know that this man already existed, though not in the way I had envisioned. His name was Ratan Tata. While most people looked up to him for his business acumen, I found myself drawn to the human behind the empire. If I ever imagined an ideal partner, he would be someone like Ratan Tata—the man I secretly wanted to marry.



It wasn’t just his success that caught my attention; it was the way he carried himself, the way he led his life with quiet dignity and humility. Born into one of India’s most powerful families, Ratan Tata could have easily been an entitled, larger-than-life figure. But that’s not who he is. Raised by his grandmother after his parents separated, Ratan’s upbringing was filled with simple values—kindness, responsibility, and a deep sense of duty. In him, I saw the perfect blend of power and softness, of strength and empathy

Okay, so here’s where my crush deepened. Ratan Tata came close to getting married four times—yes, four! And each time, something held him back. As he candidly shared in an interview, “I came close to getting married four times, and each time I backed off.” Now, how can you not be intrigued by a man like that? Someone so thoughtful that he didn’t just rush into a decision as important as marriage.

In a world where many people settle for what’s convenient, Ratan stood out for his ability to follow his heart, even if it meant not conforming to societal expectations. And isn’t that something we all secretly wish for in a partner—someone who waits for the right moment, someone who values the weight of commitment?

The Creative, Curious Soul

If you know anything about me, you know I’m drawn to creative minds. And Ratan Tata? He’s as creative as they come. Before he became the business icon we all admire, he studied architecture at Cornell. Architecture! Imagine how fascinating it would be to sit across the dinner table from a man who could just as easily discuss design principles as he could global markets.

I often picture us curled up in his library, surrounded by shelves full of books—because, oh yes, Ratan is a voracious reader. Not just of business books, mind you, but novels, biographies, design manuals, you name it. His intellectual curiosity is endless, and that’s the kind of energy I always wanted in my life. Someone who could expand my mind, who could share stories and wisdom, but who also understood the value of creativity and imagination.



The Quiet Rebel

And let’s not forget the rebel in him—the kind who challenges norms in the most understated way. When Ratan Tata launched the Tata Nano, the world’s cheapest car, it wasn’t about making profits. It was about giving regular people the chance to own a car. He wasn’t chasing luxury or exclusivity, but accessibility.

And then there’s his love for adventure. Did I mention he flies planes? Yes, Ratan Tata, at 69, flew an F-16 fighter jet just because he could. Now, I’ll admit, I’m not much of a thrill-seeker, but there’s something deeply attractive about someone who quietly pushes boundaries—whether it’s in business or flying planes at an age when most people are content with golf and crossword puzzles.

 His Acts of Kindness

The thing about Ratan Tata that truly touched my heart, though, is his quiet compassion. It’s not the grand gestures he’s known for, but the small, often unseen acts of kindness. Under his leadership, the Tata Group has given billions to healthcare, education, and rural development, but Ratan never makes a show of it. For him, charity is something you do quietly, when no one’s watching. “Charity is what you do when no one’s looking,” he once said, and I can’t help but think how rare that mindset is in today’s world.

After the tragic 26/11 attacks in Mumbai, Ratan personally visited the families of Taj Hotel staff who had lost their lives. He didn’t send someone on his behalf; he didn’t make it a public event. He just showed up, offering his presence and his sympathy. That’s the kind of man I dreamed of—someone who leads with his heart, who shows up for people in their darkest moments without needing applause.

Humility in Greatness

Even in the grand world of business, Ratan Tata remains grounded. There’s a famous story of him standing in line at a Tata plant’s canteen, waiting for his meal like everyone else. No special treatment, no airs, just him—being real. That humility, especially from someone in his position, is rare. And isn’t that what we all want? A partner who, despite their success, stays rooted in simplicity, who values people for who they are and not what they can offer.

Ratan Tata’s story is one of quiet rebellion, creative brilliance, and a heart that beats for others. He might be the man who led Tata Motors, Tata Steel, and Tata Consultancy Services to global success, but to me, he represents something far more personal. He’s the embodiment of all the qualities I ever dreamed of in a partner—kindness, humility, intelligence, and a deep sense of compassion.

A Man Worth Admiring

While I might never get to marry Ratan Tata (a girl can dream!), his life and values have forever shaped my idea of what makes a person truly admirable. In a world that celebrates power, he celebrates humility. In an industry obsessed with profits, he focuses on people. And in a society that often prioritizes the loud and the bold, Ratan Tata has shown that you can lead with quiet grace.

So yes, Ratan Tata may not be the man I’ll walk down the aisle with, but he’s certainly the man whose life and character have made an indelible mark on my heart.

 

P.S.

Okay, let’s be honest—this might sound a bit crazy, but I’ve always felt like Ratan Tata and I could’ve totally hit it off. In my head, he’s not just this big business tycoon, he’s like that wise, down-to-earth friend who just gets me. So, yeah, I couldn’t help but write about him like we’re on a first-name basis. And to this day? I’m still convinced he’s the man I should’ve married—if only fate (and, well, reality) had cooperated! 😄


Jul 22, 2024

The Rise of Gigonomics…

 


                        



 In the bustling landscape of modern employment, where the traditional nine-to-five job is gradually giving way to a more dynamic and flexible model, the gig economy emerges as the protagonist of our tale. Defined by its reliance on short-term contracts and freelance work rather than conventional permanent positions, this phenomenon has soared to prominence on the wings of technological innovation and shifting workforce preferences around the globe.

Setting the Stage for the Gig Economy

Picture a world where a tap on your smartphone screen summons a ride, a meal, or even a graphic designer for your latest project—all with the ease of swiping left or right. This, my friends, is the gig economy in action. It’s the marketplace where agility meets specialization, where companies and individuals engage in short-term collaborations that are as fleeting as they are impactful.

The Gig Economy in India: A Vibrant Tapestry of Opportunity

India, a land known for its technological prowess and youthful workforce, has embraced the gig economy with open arms. From the bustling streets of Mumbai to the tech corridors of Bengaluru, gig workers abound in sectors ranging from IT and e-commerce to food delivery and creative services.

Platforms

Enter the stage, the stars of this show—Uber, Ola, Swiggy, Zomato, Upwork, and Freelancer.com—platforms that connect gig workers with opportunities across the digital landscape. These platforms have become lifelines for millions, offering not just gigs but a way of life characterized by flexibility and autonomy.

Drivers of Growth

What fuels this meteoric rise? Think smartphones nestled in the hands of millions, ubiquitous internet connectivity, and a workforce hungry for independence and variety. These elements converge to create a fertile ground where the gig economy thrives, reshaping how work is defined and pursued in India.

Statistics

Ahh, the numbers paint a vivid portrait indeed. An estimated 15-20 million gig workers roam these digital highways as of 2023, weaving their skills into the fabric of the economy. Yet, amidst this bounty, income disparities loom large, reminding us that while flexibility abounds, security remains a whispered concern in the ears of many a gig worker.

Regulatory Landscape

But wait! every great tale has its challenges. In India, the regulatory terrain for gig workers is as labyrinthine as a Mumbai marketplace. Clear protections and regulations? Not quite. Yet, the government strides forth with initiatives aimed at weaving a safety net of social security schemes, a work still in progress.

3. Comparison with Other Nations: A Global Ensemble

United States

Across the Atlantic, in the land of stars and stripes, the gig economy reigns supreme with a staggering 36% of the workforce in its embrace. Platforms like Uber, Lyft, and TaskRabbit dance to the tune of state-level regulations, while debates over worker classification—employee versus independent contractor—add a dash of drama to the plot.

European Union

Meanwhile, in the mosaic of the European Union, gig workers found their stride post-2008 financial upheaval. Platforms such as Deliveroo and Fiverr flourish amidst a patchwork quilt of regulations, each member state stitching together worker protections and benefits with varying threads of stringency.

China

 China, the dragon of the East roars with a gig economy driven by tech behemoths like Alibaba and Didi. Here, urban landscapes gleam with the digital footprints of platforms such as Taobao and Didi Chuxing, navigating a regulatory sea where government intervention and innovation collide.

4. Challenges and Opportunities: The Plot Thickens

Challenges

In this tale, challenges abound like rocks in a tempestuous sea. Legal ambiguity casts shadows over the classification of gig workers, while income instability and limited social protections paint a canvas of uncertainty.

Opportunities

Yet amidst the storm, opportunities shine like beacons. Flexibility beckons a youthful, tech-savvy workforce eager for autonomy. The economic impact ripples through GDP growth and job creation, while innovation thrives on the creativity and problem-solving prowess of gig workers.

5. Conclusion: A Denouement of Hope and Pragmatism

The gig economy, in India and beyond, unfolds as a tapestry woven with threads of complexity and intrigue. As it continues to evolve, addressing regulatory challenges and enhancing conditions for gig workers will be pivotal for sustainable growth and inclusive development. It’s a story where flexibility meets resilience, innovation meets pragmatism—a narrative of transformation in the world of work.

Behind every compelling story lies a foundation of facts. From Statista to government reports, from academic papers to industry insights, these sources enrich our understanding of the gig economy’s impact on our global stage.

In this saga of modern employment, the gig economy stands not just as a footnote but as a vibrant chapter reshaping how we define work, productivity, and opportunity in the 21st century. As the curtains draw close on this narrative, one can’t help but wonder—what new adventures will the gig economy brings next?

         -  🖋     Dhivya Anand                                                                                                                                                                                                                                                                                                   

Feb 16, 2023

BUILDING A D2C BRAND!

 With a population over 1.3 billion people, India strives to be the biggest retail market. The business and marketing process of the companies especially the consumer goods and retail market have faced a greater change, accelerating to the flourishing marketing techniques and strategies in the new normal. Over 2/3rd of the retail business would move towards e- tail in next five years is the hot talk for the day.

Untapped by the consumer trends over product specialization and price differentiation, the new age customers also called the “neo-consumersist”, expects the traditional players in the retail market to cater their needs in the trend of consumption through E Commerce.

The rise in the online shoppers with the advent of 130 million on-line purchasers fuelled by the growth of the Internet Eco system have made the D2C Business line, flagging.

Despite the business process the company involved in, the growth of market penetration through D2C, by e-commerce is witnessing a greater rise over the past two years. The branding strategies of Sugar Cosmetics, Mamaearth, Boat, the internet driven brands have raised a bunch of customers, establishing a strong only brand buying strategy.

 

Adding to the effort in understanding the D2C marketing techniques, the strategies can be settled as Conventional and Non-Conventional.

Speaking of the conventional strategies,

MAKING USE OF THE FOOTFALLS:

As a brand grows, the cost of escalation and profit erosion occurs when the right logistic and end-to-end supply chain is poorly monitored. An efficient brand building should focus on optimizing the delivery system, adapting fleet dispatching, route and cost optimization.

DISCOUNTING:

Even since the bloom day of the retail marketing, the discounting strategy is on the sailing boat. Psychologically, people love quantity more than the quality for the given price. If given a choice, their inclination will be more upon the quantity of products being purchased rather than the quality. Thus a basket of discount strategies including:

·       Personalized discount

·       Cart-value discount

·       Time-bound discount

·       Free shipping

·       Free vouchers and gifts on purchase can be implied to attract the customers.

 

INCREASING BASKET SIZE:

Adding new product line, and launching new products timely ignites the customer experience. Many business today shows a phenomenal growth in their early years then plateau. Developing and strengthening the R&D and increasing the basket size of products. A core business through e-commerce can attain a prolonged profitability only upon driving the customer interest by product R&D and diversification.

Extending to the Non-Conventional methodologies,

TRADE ORGANIC:

Reports finds that the millennials and the Zen Z customers prefer to buy sustainable products. The green area of D2C is thus captured. Any product given the identity organic and sustainable attracts the customer conscience. The strategy also increases the brand-value and directs the customers who looks for sustainable products to the home company websites.

BUILDING CUSTOMER EXPERIENCE:

A good website drafts the personality of the brand. By building a topnotch search bar and with speed of response, advanced payment features and personalized customer centric product content, ultimately drives the customers directly to the website, avoiding middle men E- Commerce companies as Amazon and Flipcart.

FOCUS ON NICHE MARKET:

The expense of marketing can be controlled upon focusing the convertible niche market instead completely focusing upon the large consumer market. Besides the tools and techniques at the back-end, the business holdness holds a strong hand in the customers mind only when offered the quality ensured products. Focussing on the quality plays as the Word of mouth business strategy thus enhancing the brand value.

The future of the D2C market is anticipated to face a robust growth on its capital efficiency. On leveraging the business focus towards D2C marketing, an emotional connect with the customers can be established provided a strong channel variability, strong operations. quality by building a global value proposition!

 

 

 

 


Dec 30, 2020

IN CUSTODY ... ANITHA DESAI..

                              





I remember reading THE VILLAGE BY THE SEA when I was ten !
Ten years since then landed up now in IN CUSTODY !

Written in 1984, the book is about a small town teacher ,Deven Sharma who teaches Hindi at school but his love remains for Urdu ,the language and its poetry.His childhood friend Murad, who is a publisher of an Urdu magazine in Delhi comes looking for him,to the town of Mirpore.Murad wants Deven to interview Nur Shahjehanabadi, a famous poet in his times and a favourite of Devan's for his magazine.Deven who feels Urdu poetry is a means of escape from his unsatisfactory life, in which he expresses his frustration by barking at his wife, takes the opportunity. Nur,who is now improvised, couped into two wifes who are dominating, and Nur himself who had lost his poetic touch, and prefers to squander away his money, is no longer the idol he was.He spends his time chatting with his so-called fans, and brings in no money. 

Devan tries to have a talk with Nur about the interview. He does manage to do so,by getting his college to put up money for tape recorder.The tape recorder is a second hand version, which he must record within the few days that he manages to get the poet, away from home. A series of goof ups and mistakes following this, turning it into a hilarious  rigmarole.

In Custody , has poetry and melancholic touch of loneliness and sadness. Blending all these with a touch of humour is Desai's effective touch to the novel.

Until the publication of ' IN CUSTODY' one might have said that the subject of Anitha Desai's novel was solitude. Her memorable characters in some of her early works like Cry ,the peacock, were unique isolated figures. The book is thus a remarkable piece of work as Desai chooses to write not just of solitude but of friendship,the pros and perils of friendship !


I aim to tell the truth about any subject, not romance or fantasy, not avoid the truth - ANITHA DESAI 

Nov 11, 2020

அம்பையின் ஆருடம் ...



                                          1960 ! தடாலடியாகப்  பெண் எழுத்தாளர்கள் பத்திரிகை 
உலகில் கை "பதித்த காலம்... 

            பெண்ணியத்தை ஒருசேர இழைத்து, ஆண் அடக்குமுறையை ஒட்டுமொத்தமாய் பழித்து" 16 வயது பெண்  எழுத்தாளராய் தடம் பதித்தவர் அம்பை " (  சி. எஸ். லஷ்மி ) 



 [ பீஷ்மரை அடிமை எனக்கூறி சிகண்டியாய்  உருமாறி குருஷேத்ர போரில் பிதாமகனாரையே வென்றவன் அல்லவா  அம்பை ...]

பிளாஸ்டிக் டப்பியில் பராசக்தி ( The  plastic god box ) சிறுகதையில் தான் அம்பை அறிமுகமானார். கதை  முழுதும் பெண்மை நெடி .....
இச்சிறுகதை தான் " வீட்டின் மூலையில் ஒரு  சமையலறை ", " வற்றும் ஏரியில் மீன்கள் ", "சிறகுகள் முறியும் ", "கறுப்புக் குதிரைச் சதுக்கம்  "கதைகளை தேடிச்சென்று வாசிக்க வைத்தது ." The  face behind the mask of women in Tamil Literature and society and women writers " என்னும் ஆராய்ச்சி நூல் இறுதிக்கட்ட வாசிப்பில் உள்ளது .

" சிறகுகள்  முறியும் " கதையில்  தன் வாழ்வை விதி என ஏற்று வெறுமையில் வாழ்ந்து பழகும் சாயாவையும், " கருப்புக்  குதிரைச்  சதுக்கம்  " கதையில் தனக்கு நேர்ந்ததை எதிர்த்து ' நின்று ' போராடும் ரோஸாவையும் அன்றைய பத்திரிகை உலகம் ஏற்கவில்லை !' 
வணிகத்திற்கும்  இலக்கியத்திற்கும் பாலம் அமைத்து மிடுக்காய் பயணம் செய்யும் மற்ற எழுத்தாளர்கள் போல அம்பை இல்லை ' என்று விமர்சிக்கப்பட்டார் .



அம்பையின் ஆங்கில  கட்டுரைகள் சில தமிழில் வெளிவந்துள்ளது அதை வாசிக்கிறேன் என்று வாசிப்பு தோழமை கூற , மொழிபெயர்ப்பாளர் யாரெனக்கேட்ட போது  திருமதி.அருள்மொழி நங்கை என்ற பதில் !
 அவர் யாரெனத் தேடிய போதுதான் அம்பை அவர்களை அயராது விமர்சித்து வரும் எழுத்தாளர் ஜெயமோகன் அவர்களின் மனைவி என்று அறிந்தோம் ...

சினிமா பார்க்கும் திருப்தியிலும் பண்டிகை கொண்டாடும் பக்தியிலும் வாழ்வினை ஒடுக்கும் பெண்களு ம் ,

சிலி நாடு அகதியும் திருநெல்வேலியின் நிர்க் கதியும் ,

பாத்திரத்தின் அடியில் இருக்கும் சாதத்தை கரண்டியின் சுரண்டல் ஒலி இல்லாமல் எடுக்கும் அம்மாவும் ,


யுகம் யுகமாய் சிகரெட்டுக்கு கடன்கொடுக்கும் டீக்கடை நாயர் வரை அனைத்தும் சோடை போகாத கதாபாத்திரங்கள். 

அம்பையின் எழுத்தை வாசித்த பலர் அவரின் சொற்கள் ஒவொன்றும் தங்களின் முகத்தில் அறைந்தது போல் உள்ளது எனக்கூறக் கேட்டிருக்கிறேன் .ஒருவேளை  ஆணாய்   பிறந்திருதால் அம்பையின்  எழுத்தை  இன்னும் அனுபவித்திருக்கலாமோ என்றே தோன்றியது .....




தன் எழுத்தை தானே விமர்சனம் செய்யும் ஒரே எழுத்தாளர் ,
வரலாறு படித்த பெண்ணிய  எழுத்தாளர், பத்திரிகையாளர் , SPARROW  அமைப்பின் இயக்குனர் , இயல்  விருத்தாளர்... 

  [  அட  இது விக்கிபீடியா  அல்ல !!!  ] 

வாசிப்பு அனுபவம் :    

மழையைக் கண்டு அதனூடே  பயணித்து ஞாபகங்களின் நீட்சியில் மழை நின்றது கூட தெரியாமல் யாரோ வந்து தட்டி எழுப்பி மழ நின்ருச்சு ( கதை முடிந்ததது ) என்று கூறும்  அதே அனுபவம்  ....

வாசித்தால்  புரியும் !!   

- 🖋ஆ.திவ்ய பிரபா  

பி.கு :
" நந்திமழைச் சாரலிலே ", "அந்தி  மாலை ", " The Purple Sea " இன்னும் கிட்டவில்லை ....தேடுகிறேன் ... கிட்டினால் கூறுங்கள் ......



Sep 2, 2020

தலைநகரமாகுமா ? தூங்காநகரம் ?

 





            பொதுவாக  மதுரைக்காரனுக்குத்தான்  சோதனை  வரும்"  ஆனால் கடந்த  சில  நாட்களாக  மதுரைக்கே   சோதனை  வந்தார்போல் காணுமிடமெல்லாம்  மதுரையைத்  தலைநகராக  வேண்டி எண்ணற்றக்  கோரிக்கைகள் !

அதற்ககான தேவை என்ன? சவால்கள் என்ன ?       

         அரசியல் சாயமில்லா அலசல் இதோ ...


                           தென்னிந்தியாவின் ஏதென்ஸ் ,  கூடல்நகர் , மூதூர்  என்றெல்லாம்  அழைக்கப்பட்ட  அன்றைய  கடம்பவனம்  தான்  இன்றைய  மதுரை.
 
 வங்கியச்  சேகரனின்  ஆலவாய்  மதுரைக்கு    (   மதுரையை ஆண்ட பாண்டியன்  வங்கியச் சேகரன் அந்நகரின் எல்லையை வகுக்க சிவபெருமானிடம் வேண்டியதாகவும் அப்பெருமான் தன் கரத்தில் உள்ள பாம்பினை விடுக்க அப்பாம்பு தன்  நெடிய உடலை  மதுரையை வலமாகச்  சுற்றி தன் வாயால்  வாலைப் பிடித்ததென்றும் அப்பகுதியே மதுரையின் எல்லையானது  எனவும் அதனால் ஆலவாய் என்னும் பெயர் தோன்றியது என்று  திருவிளையாடல் புராணம் பாடுகிறது ) 

நாகமலை,  பசுமலை,  திருப்பாலை,  அழகர்மலை,  வாடிப்பட்டி,  குயில்குடி ஆகிய  இடங்கள்  மதுரைக்குரிய  எல்லைகளாக  நாட்டார் பாடல்  ஒன்று பாடுகிறது.

சரி!  ஆலவாய்  மதுரை  தலைநகர்  மதுரையாக   தேவை  என்ன ?

                                                  1]   மக்களாட்சியின்  தத்துவமே  அந்நாட்டின் கடைக்கோடில்  உள்ள  ஒருவருக்கு  ஆட்சியின்  திட்டங்களும் செயல்பாடுகளும்  எளிதில்  சென்றடைதல்தானே.  இதனை  முன்னிறுத்தி 'ஆட்சிப்பரவலாக்கம்'  [concept of decentralization ]  என்னும்  தத்துவம்  எழுந்தது. இதனை  நடைமுறைப்படுத்த  துணைத்தலைநகரம்  ஒன்று  வேண்டுமல்லவா ?

                                                   2]   பெருவாரியான  தலைமை  அலுவலகங்கள் இருக்கும்  சென்னைக்குத்   தென்தமிழகத்தார்  சென்றுவர முற்படும்  போது ஏற்படும்  பயணச் சிரமங்கள். 

                                                      3]    மதுரையின்  கட்டமைப்பு !  ஆம்!  மீனாட்சி அம்மன் கோயிலை  நடுநிலையாகக்  கொண்டு  சதுர மண்டல  முறையில் பல்லாயிரம்  ஆண்டுகளுக்கு  முன்பே  கட்டப்பட்ட   ஒரே  நகரம்  மதுரை. 

                                                       4]    தவிர  மக்கள்  அடர்த்தியில்  முன்னிற்கும்               சென்னை,  தோப்பூரில்   அமையவிருக்கும்  AIIMS  மருத்துவமனை  மற்றும் ஸ்மார்ட் சிட்டியாகும்  மதுரைமாநகரும்   கவனிக்கப்படவேண்டியவை. 

                                                       5]   தமிழகத்தின்  அனைத்துப் பகுதிகளையும் இணைக்கும்   பேருந்து , தொடருந்து  மற்றும்  பன்னாட்டு வானூர்த்தி நிலையம். 

  



தலைநகராக மாற  சவால்களும் உண்டால்லவா ? அதனையும்  பார்ப்போம்..  


                                                  1]    மதுரை   மாநகரின்  நீர்த்தேவைகளைப்  பூர்த்தி  செய்ய  வைகைநீரும்  காவிரி நீரும்  போதாது  முல்லைப்பெரியாறு அணையிலிருந்து  பண்ணைப்பட்டி   வரை  [ சுமார் 1200 கோடி செலவில்  ] பைப்லைன்  வாயிலாக  நீர்  கொண்டுவரும்  திட்டம்   செயல்பாட்டில்  உள்ளது. மாநகர்  விரிவடையும்போது  சேர்ந்தே   உயரும்  நீர்த்தேவைகளைப்  பூர்த்திசெய்ய  முன்னேற்பாடுகள்  வேண்டும். 

                                                  2]    சென்னை  மற்றும்  மதுரையில்  இயங்கும்  மெட்ரோ ரயில்   சேவைகள்  ஏனோ  மதுரைக்கு  இன்றுவரை கிடைக்கவில்லை. 
  
                                                   3]     நான்கு  மாசி  வீதிகளைச்  சீரமைக்காவே  சுமார் 54 கோடி  தேவைப்படும்  போது  புதிதாய்த்  தலைநகரம்  அமைய வேண்டின் அதற்கான  நிதிச்  சுமையை  சமாளிக்க  மாநில   அரசு  தயாரா?
 
                                                    4]   மாநிலத்திற்குள்ளேயே  மற்றொரு  தலைநகரம் அமைக்க  மத்திய  அரசின்  அனுமதி   வேண்டாமென்று  சட்டம்  கூறினாலும் தலைநகர்  உருவாக  வேண்டின்  நிதி  கோரப்போவது  மத்திய  அரசிடம் தான்.

       [  மத்திய அரசின் AIIMS மதுரையில் அமைய கடன் தருவது ஜப்பான் என்ற நிலையில் !!! ]
        
                                                          சென்னை  உயர்நீதிமன்றத்தின்  மதுரை  கிளை 2004 ஆம்  ஆண்டு  முதல்  செயல்பாட்டில்  உள்ளது.  கோரிக்கை  விடுத்து             28 ஆண்டுகள்  கடந்த   பின்னரே  உயர்நீதிமன்ற  மதுரைக்கிளை உருவானது. தேர்தல் வர   8 மாத  காலமே  மிஞ்சியுள்ள  இந்தகாலகட்டத்தில்  இம்மாபெரும் பணி சாத்தியமா ? என்ற கேள்வி தோன்றுவது  இயல்புதானே...


இவை  ஒருபுறம்  இருக்க 2012- ல்  மறைந்த  முதல்வர்  ஜெயலலிதா  அவர்கள் "விஷன் ஸ்டேட்மெண்ட் 2023 " என்ற  திட்ட  ஆவணம்  ஒன்றை  வெளியிட்டார். அதில்  சார்வதேசத்  தரத்துடன்   தமிழகத்தில்  10 நகரங்களை   உருவாக்க கையொப்பமிடப்பட்டது. 10 ஆண்டுகளில்  10 நகரங்கள்  அதுவும்  சார்வதேச தரத்துடன்  உருவாக்க   முடியும்  என  "





விஷன் ஸ்டேட்மண்ட் 2023 " கூறும் போது  ஸ்மார்ட்சிட்டியாக மாறிவரும் மதுரையைத் தலைநகராகுதல் சாத்தியமே! 



தெண்டமிழ் கன்னட்டுத்  தீதுதீர் மதுரை!
 மீனாட்சி கோலோச்சி நின்ற மதுரை !
வானவரும் காணவிரும்பும் வளம் நிறைந்த நகரம்!

இனி தலைநகரமாகுமா ???


🖋
   -  ஆ . திவ்ய பிரபா 

Aug 19, 2020

சுதாம்மா…

 திருமதி .சுதாமூர்த்தி 






 கையில் ஒரு சுருக்குப்பையோடும் பரபரத்தக் கண்களோடும் தான் செல்லவிருக்கும் ஊர்ப் பெயரினைச் சொல்லி " இந்த பஸ் வந்தா சொல்லு கண்ணு" என்று கூறிக் கடந்து போகும் ஒவ்வொரு பேருந்தும் தான் செல்ல வேண்டியதுதானோ என்ற ஐயத்தில் நாம் வாசித்துச் சொல்லமாட்டோமா என்ற ஏக்கத்தில் நம்மையே பார்த்துக்கொண்டிருக்கும் கண்களைப் பல நேரங்களில் நாம்  கடந்திருப்போம்…


 போகட்டும் கதைக்குள் நுழைவோம் !


            1960-களில் கன்னட மொழியில் வெளிவந்த 'கர்ம வீரா' என்னும் வாரப் பத்திரிக்கையில் ' காசி யாத்திரை'. என்னும் தொடர் கதை மிகவும் பிரபலம். ஒவ்வொரு புதனும் இந்த 12 வயதுப் பேத்தி வாசிப்பறியா தன் 62 வயது பாட்டிக்குக் காசி யாத்திரையைப் படித்துக் காட்டுவார். கற்பனையின் கருணையால் ஒவ்வொரு புதனும் இவ்விருவரும் காசிக்குச் சென்று வந்தனர். ஒரு நாள் பக்கத்து ஊரில் நடந்தத் திருமணத்திற்கு அவர் பேத்தி சென்றுவிட வாசித்துக் காட்ட ஆள் இல்லாமல் போக அந்தக் கற்பனை யாத்திரை தடைப்பட்டுப் போனது.


யாரிடமாவது கேட்கலாமா? என்றக் கேள்வி ஒருபுறம், தன்னை ஏளனம் செய்து விடுவாரோ என்ற தயக்கம் ஒருபுறம், இவற்றின் நடுவே கெட்டியான முடிவோடு நாமே வாசித்துப் பார்ப்போம்" என்று எழுத்துகளினூடேத் தன் விரல்கள் மெல்லப் படர , நேரம் கடந்தும் அடுத்த எழுத்திற்குக்கூட நகராதத் அவரின் விரல்கள் இப்போது தன் கன்னத்தில் உருண்டோடும் கண்ணீரைத் துடைக்க ஆயத்தமாகின.


சற்றே நேரத்தில் துவண்டு போன அந்த முகத்தில் இப்போது ஓர் தெளிவு. உடனடியாக ஆனால் சற்றே தீர்க்கமான முடிவு தோன்றியது. " அடுத்தத் தசரா பண்டிகைக்குள் தான் எழுத்து கற்க வேண்டும் என்று ! " ஊர் திரும்பிய பேத்தியிடம் தன் முடிவைக் கூற அவரும் அதற்கு ஒப்புக்கொள்ள எழுத்தில் ஆரம்பித்தப் பாடம் வார்த்தையாகவும் பின் வாக்கியமாகவும் விரைந்து ஓட , தசராவும் வந்துவிட்டது ...

 

பண்டிகையின் ஒரு பகுதியாகக் கற்பித்த ஆசானுக்கு வணக்கம் செய்யும் முறை அங்கிருந்தது. அன்று காலை தன்னைப் பார்க்க வந்தப் பேத்தியை பூஜையறையில் நிறுத்தி, சற்றும் தயக்கமில்லாமல் அந்தப் பன்னிரண்டு வயது ஆசானின் கால்களை 62 வயது மாணவி தொட்டு வணங்கினார். இந்த அதிர்ச்சியிலிருந்து மீளாத பேத்தி தான் வாங்கி வந்த புத்தகத்தைத் தன் பாட்டிக்குப் பரிசளிக்க அவர் மெல்ல அந்த நூலின் தலைப்பில் விரல் வைத்து " கா -சி- யா - த் -தி - ரை " என்று திடமான குரலில் அவர் வாசிக்க, தான் எதிர்பாராதது நடந்தேறியது என்று எண்ணிப் பேத்தியின் கண்களிலும், தான் இத்தனை வருடங்கள் எதிர்பார்த்தது நடந்தேறியது என்ற மகிழ்வில் பாட்டியின் கண்களும் ஒருசேரக் கலங்கின.

 (இப்போது நாம் முதலில் கண்ட சுருக்குப்பை பாட்டியில் ஏக்கம் புரிகிறதா?)


 இந்தக் கதையை நீங்கள் எங்காவது கடந்து வந்திருக்கலாம் . கதை என்றா சொன்னேன் ? இல்லை இல்லை ! திருத்தம் : இது உண்மைச் சம்பவம் .


                                   அந்தப் பன்னிரண்டு வயது ஆசான் தான் இன்றைக்கு இன்போசிஸ் குழுமத்தின் தலைவர் பத்மஸ்ரீ .திருமதி சுதா மூர்த்தி அவர்கள்.


இந்தியாவின் முதல் பெண் மருத்துவர்களில் ஒருவர் என்றதும் முத்துலட்சுமி ரெட்டி அவர்களின் நினைவு வருவது போல் இந்தியாவின் முதல் பெண் பொறியாளர் என்றதும் திருமதி சுதா மூர்த்தி அவர்களின் பெயரை பலரும் அறிந்திருக்க வாய்ப்பில்லை. எளிமையானக் குடும்பத்தில் கர்நாடகாவில் பிறந்து தன் முதுகலை பொறியியல் பட்டத்தை IIT பெங்களூருவில் பல கட்டுப்பாடுகளினூடே, 599 ஆண்களுக்கு மத்தியில் ஒரே பெண்ணாக தங்கப்பதக்கதோடு பெற்ற இவருக்கு அன்றைய நிலையில் வேலை இல்லை!!

வேலை இல்லையே என்று வருந்தாமல் உடனடியாக டாட்டா குழுமத்தின் தலைவருக்கு , ஆண்களுக்கு மட்டுமாபொறியியல் ? என்ற கேள்வியை விடுத்து இத்துறைக்குப் பெண்களின் முக்கியத்துவம் குறித்தும் கடிதம் எழுதினார். உடனடியாக நேர்காணலுக்கு அழைப்பு . பணியமர்த்தப்பட்ட முதல் பெண் பொறியாளர் என்ற பட்டத்திற்குச் சொந்தக்காரர் திருமதி சுதா மூர்த்தி அவர்கள் . பின்னர் திரு . நாராயணமூர்த்தியோடு திருமணம். 1981இல் தொடங்கப்பட்டது இன்போசிஸ் நிறுவனம். கணவரோடு இணைந்து 1996இல் தொடங்கியது இன்போசிஸ் அறக்கட்டளை.








 பொதுவாகக் காசியோ ராமேஸ்வரமோ சென்றால் ஏதேனும் ஓர் பழக்கத்தை விட்டுவர வேண்டும் என்ற நம்பிக்கை உண்டல்லவா ?



 ( இதைத் தவறாக புரிந்து கொண்ட நம் மக்கள் பழைய ஆடைகளை நீரில் விட்டு வருவது போல் இல்லாமல்… )


 ஆடம்பர நோக்கிலும் அவசியம் இல்லாமலும் தனக்காக பொருட்களை வாங்கும் பழக்கத்தைக் கைவிட்டார் காசியில் ! அன்றிலிருந்து 22 வருடங்கள் 2480 " கோடிக்குச் சொந்தக்காரர் தனக்கென ஒரு சேலை வாங்கி 22 வருடங்கள் ஆகிறது என்று கூறியவுடன் மறுமுறை இந்த வாக்கியத்தை வாசிக்க ஏதோ தூண்டுகிறதல்லவா?

 

 தான் படித்த காலங்களில் பெண்களுக்ககெனத் தனி கழிவறை இல்லாததை நினைவில் கொண்டு, இன்றைக்கு இந்தியா முழுவதும் 16 ஆயிரம் கழிவறைகள் இவரது  அறக்கட்டளை வாயிலாகக் கட்டப்பட்டுள்ளது.

கர்நாடகத்தில் உள்ள அனைத்துப் பள்ளிகளிலும் நூலகம் மற்றும் கணினி வசதிகள் ஏற்படுத்தக் காரணியாக இருந்தவர்.


 மேடம் என்கிற மரியாதை மொழி மாறி அம்மா என்கிற அன்பு மொழி சொல்லி அழைக்க அடித்தளமிட்டது இவரது சேவை கரங்கள்.


 2001-ல் தொடங்கிய இவரது எழுத்துப் பயணம் ஆறு நாவல்கள் ,2 பயணக் கட்டுரைகள், தொழில்நுட்பம் சார்ந்த புத்தகங்கள் எனக் கன்னட மொழியிலும் ஆங்கிலத்திலும் இவர் எழுதிய புத்தகங்கள் ஏராளம்


மராத்தியிலும்,ஹிந்தியிலும் இவரின் மொழிபெயர்க்கப்பட்ட நூல்கள் வெளிவருவது போலத் தமிழில் வெளிவராதது வருத்தமே.... பத்மஸ்ரீ விருதாளர் , 2018-ல் வாழ்நாள் சாதனையாளர் விருதும் கிடைத்தது. இன்றோடு 70 வயதாம் ! ( பிளாட்டினம் ஜூபிலி) "வன் - பொன்விழா" என்று நாம் வைத்துக்கொள்வோம்! தன் இருபதுகளில் தொடங்கிய இவரது சமூக நாட்டம், எளிமையாக, எதிர்பார்ப்பின்றி எழுபதுகளிலும் சிறப்புற நடத்திச் செல்கிறார்.


இவர் எழுத்துகள் எனக்கு அறிமுகமானது என் பத்தாவது வயதில்! எழுத்துகளில் கூட ஆடம்பரம் இல்லை! எளிமையாக வாழ்ந்த தலைவர்" என்றுக் கதைகளில் கேட்ட நம்மக்குக் கண்முன்னேத் தோன்றும் அடடம்பரமில்லா அழகு தேவதை சுதாம்மா !


 ஒரு வேண்டுகோள்…


                                     சீற்றம் இல்லாச் சிறு கடல் போன்ற இவரின் எழுத்துகளினூடே பயணித்துப் பார்க்க உங்கள் துடுப்புகளை ஆயத்தப் படுத்துங்கள் !



இனிய "வன் - பொன்விழா" வாழ்த்துகள் சுதாம்மா !


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- ஆ .திவ்ய பிரபா